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The IKE BEHAR History - The
American
Dream |
Our
reputation for excellence in craftsmanship is what makes
Ike Behar unique in the shirt industry. Ike's
reputation for demanding exceptional is what sets him apart from his competitors.
As Ike Behar says, "where others look for ways to cut
corners, I look for ways to put more into a shirt."
The Ike
Behar story begins in pre-revolutionary Cuba where Ike,
the youngest of three brothers, learned the fine art of
custom-tailoring at the shop owned by his father, Samuel
Behar.It was here, working at La Confianza (the
Confidence), that young Ike refined his tailoring process
and started experimenting with designs of his own.
By the age of 17, Ike was making custom shirts to
compliment the suits crafted by his father. It was
here that Ike Behar, at his father's side, learned what
would become his credo: "Hard work and an
uncompromising dedication to one's craft is the only way
to achieve perfection."
At the
age of 20, Ike, with fifty dollars in his wallet, left
Havana, Cuba for New York City to pursuit the American Dream.
He took his first job on a trial basis, offering a custom
shirt-maker his services for free in order to prove his
skills. By the end of the week, the shirt-maker was
so impressed that he paid him his wages and
offered him a permanent position. Eventually, Ike bought the company and, over the next
decade continued to perfect his craft with his
patented shirt-making innovations.
In 1970, a
young tie-maker named Ralph Lauren, interested in
expanding his business in men's apparel, approached Ike
Behar. Impressed by the quality and care of Ike's
workmanship, Ralph Lauren wanted Ike to make shirts for
the Ralph Lauren line. In 1982, as more American
companies, including Polo, turned to overseas
manufacturing, the Ike Behar/ Ralph Lauren affiliation
came to an end.
Ike served his new country
faithfully in the Korean War and believed in the
American worker. He always wanted to craft the best shirt possible
and he sensed that the American consumer wanted more
from their domestic shirt manufacturers. Ike
believed there was a void in the market that only he
could fill: No one in North America was
producing hand-crafted, domestically-produced, fine
men's shirts of the quality that he
envisioned. With his wife, Regina and their
three sons, Steven,
Alan,
and Lawrence,
Ike Behar entered the market and began producing
shirts under his own private label. In March
of 1983, Men's Wear magazine called Ike the shirt
industry's "well-kept secret", but within
the season the secret was out.
Although
his business has grown, Ike's approach and attention to
detail has not changed. Ike Behar has come a long
way, but he has never forgotten that his reputation for
excellence in craftsmanship, unrivaled in the shirt
industry, is what has made his dream a reality.
In 1995
Ike Behar, looking to expand his markets beyond the United
States, purchased Cline Shirts in Ontario, Canada.
This was a decision that would bring many changes to
Ike's life. Being a family-owned business and now an
international company has meant that Ike and his family
have had to work twice as hard to maintain the level of
excellence that Ike Behar's customers have come to expect
from him. There were some growing pains, but Ike
Behar's shirts are now being carried in some of the finest
retailers in Canada including Harry
Rosen and Holt
Renfrew.
Alan Behar
is now the president of the Ike Behar Apparel &
Design, Inc. Along with his brothers Steven and
Lawrence, Alan deals with the daily challenges of running a
growing company. This has allowed Ike Behar to create
the C.E.O.
program and streamline the
Custom
program, as well as oversee production in both the U.S.
and Canada. He has also been working on his Ike
Behar Collection. While Ike Behar may not be out
visiting the stores and meeting his customers the way he
used to, he currently has no plans of retiring. He
is a consummate artist and shirts will always be his love
and life.
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